One of the best aspects of Cryptocurrency and Blockchain technologies is the fact that they can get used to help solve real problems.The latest company to find a solution using blockchain technology is Kodak.
Kodak, in partnership with WENN Digital, announced the launch of the KODAKOne Platform and KODAKCoin at the Consumer Electronics Show (CES) in Las Vegas. This
The KODAKOne Platform offers an Image Right Management System that helps photographers by creating a digital ledger of their work, allowing them to sell the rights to these images and get paid for it immediately. Additionally, crawlers will get deployed to detect unlicensed use of the stored images on the blockchain.
By making this technology available to photographers of all skill levels, this gives them the opportunity to participate in the emerging Cryptocurrency market, and get paid for their work. WENN Digital partnered with KODAK to create the Platform and the supporting Cryptocurrency that empowers photographers to move ahead using modern technology as a tool to protect and get compensated for their work.
A Solution For Unauthorized Use
Unauthorized use of photography has been a problem, especially in the Internet age. Even if the artist grants rights for people to use their work, they don’t always receive the proper credits back for their work. Traditional Image Licensing companies frequently pursue unauthorized use of their images to recover fees from publishers.
Individuals or smaller companies are at a disadvantage when it comes to identifying unauthorized use of their work because they don’t have access to technology to search for infractions. Trying to do searches and follow-ups by hand is maddening, and more likely – impossible to do.
Photography is big business, and with that comes the need for forward-facing solutions to the problems that photographers face. KODAK is looking ahead with a cutting-edge solution to Image Right Management.
The price of public shares of KODAK (listed on the New York Stock Exchange) surged 117% in after-hours trading the day of the general announcement. An SEC Regulated ICO (Initial Coin Offering) is planned to support the initiative. At the time of this writing, no additional information was available on the ICO launch date or details.
As a photographer, the new KODAKOne and KODAKCoin hold promise for a new way to do business on the blockchain.